Thought leadership: Maximising impact in medical communications: where are we now and where are we heading?

Thought leadership: Maximising impact in medical communications: where are we now and where are we heading?

An article by Obsidian features in July’s Pharmaceutical Marketing Europe (PME), exploring how medical communications strategies are evolving in response to changing audience behaviours and the opportunities offered by digital analytics.

“Maximising impact in medical communications: where are we now and where are we heading?” examines how increasing volumes of data, diverse communication channels and rising expectations among healthcare professionals are shaping a more integrated, insight-led approach to scientific engagement and education.

Read the full article in PME to learn more about how the industry is responding to these changes – and what this means for the future of medical communications.

Obsidian – Maximising impact in medical communications: where are we now and where are we heading?